Building off of the blog from last week about tribal branding, I’d like to shed some light on how retail package design engages consumers by appealing to your senses.
We know that consumer purchase decisions are often made quickly and subconsciously. Package designers influence those decisions by appealing to the shopper’s subconscious. A good package designer takes into account the entire experience and creates one that...
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Talk To Your Tribe
Before you create a brand or retail presence around your product or company, you should identify the tribe that you are hoping to engage. With that identified, you can more accurately communicate to them and work to authentically engage them.
This tribe notion was identified by Seth Godin. He has a book appropriately titled "Tribes" in which he goes into great detail on the...
Al’s Pick: Sports’ Most Clever Logos
Of the major sports, these are Al's pick of the most clever, well-executed ideas.
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