Case Studies
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Seneca Park Zoo
The Challenge: The Seneca Park Zoo is undergoing some huge changes on campus and within the organization to better serve their animals and the surrounding community. They needed a brand that...
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George Eastman Museum
The Challenge: The George Eastman House is the International Museum of Film and Photography but one of the challenges the organization faces is that many aren’t aware. Because of Eastman’s history...
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Adirondack Winery
The Challenge: Adirondack Winery was having trouble getting the MSRP at the local liquor stores. The feedback was it doesn’t look as expensive as it actually is and the brand was...
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Scrumptious Pantry
The Challenge: In short, Scrumptious Pantry wanted to get into Whole Foods. After the manufacturer talked to the national buyer, the comment was that the European design wouldn’t cut it on...
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North Coast Apples
The Challenge: The home-designed labels needed to have an international appeal and the corporate brand needed an update that was descriptive, timeless and corporate. Background Info: This apple farm in northern...
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