A3 DESIGN creates strategy-driven package design + branding with "Pick Me Up!" Power. Do you know what compels you to pick up a new product and try it when you are strolling the aisles at the grocery store? Well, we do.

We are an award winning Package Design & Branding Agency located on the outskirts of Rochester, NY. We understand that the stakes have never been higher in business and the competition on the retail shelf is fierce. In order for a company to have a strong presence within their competitive category, they need an image that communicates from the shelf with "Pick Me Up!" Power.

The packaging we have created has successfully gone against powerhouse competition like Philip Morris, Anheuser Busch, Proctor & Gamble, Mead and the many big names that line the shelves in grocery stores. Our packaging can be seen in Whole Foods, Wegmans, Target, Staples, Walmart, Earth Fare, and a number of specialty retail locations across the nation.
We have built a network of resources that affords A3 Design the opportunity to work on projects of any size. Our network is filled with experts in their field just as we are in package and logo design. Working with A3 allows our clients access to talent that has been vetted for strategy, professionalism and result driven solutions.

We are strategic thinkers and no design decision is made without reason. Our team has an innate understanding of color theory, composition, typographic hierarchy, consumer behavior and an undeniable talent for clever visual implications.

If you would like to see more, or hear more about us in person, give us a call! Amanda will answer; 585.542.8303.









Client Love

  • Thank you for your beautiful work and highly strategic thinking as our organization went through a rebranding effort for the first time in many years. Because we’re a social services agency, we rely on community support to keep our doors open for those in need. I don’t have to tell you that people are tired of doom and gloom when being asked to contribute to fundraising campaigns. But with the new JFS brand, our board of directors feels energized. It’s about more than pretty colors and clean design. It’s a symbol that we’re taking bold steps to help even more people in a time when the need has never been greater.

    Stephanie Starr, Jewish Family Services of Greater Charlotte, INC.
    Executive Director
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  • I have had the privilege of working with Amanda on more than one occasion. Her personal approach with each client embodies her passion for making your goals, her own goals. Her vast knowledge within the industry is displayed through multifaceted results. I would not hesitate to recommend Amanda for your next project.

    Geoff Cook, Taylor the Builders
    Marketing Director
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  • I have received very good feedback on our new logo and the creative design of our business cards. Our new identity speaks to the innovative, entrepreneurial vision of BIG. A3 does an excellent job of branding an organization.

    Terry Cox, BIG Council
    President & CEO
    Read More
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What We Do

Package Design
Message and Positioning
Brand Evaluation

Logo Development
Package Design
Competitor Comparison
Product Shots

Logo Design
Message and Positioning
Brand Evaluation
Logo Development
Color Palette
Font Suggestion
Pattern Design
Logo Standards Guide

Branding
Printed Material
Direct Mail
Advertising
Digital Design
Environmental Design

Facebook Feed

  • Celebrated Taylor, The Builders 30th Anniversary Saturday at the Rochester International Jazz Fest. Love this yearly celebration and love the team - Jim, Karl, Geoff and their crew are the coolest construction team in town!

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