Services

PACKAGE DESIGN

The ultimate package design connects with people, evokes an emotional response and cultivates loyalty by intriguing the buyer long after the product is used. It compels the audience to pick it up and spend their hard-earned cash to get at what’s inside. If the product inside delivers on the promise communicated outside, they’ll buy again.

We work with you to make this cycle a successful one and with each product released under a brand name, to build trust, loyalty, and customer happiness.

Message and Positioning


We begin each project with our teams meeting for an initial Discovery Meeting. During this time we immerse ourselves in your business. We learn your industry through your eyes and do our own research to learn it from the buyer’s perspective. We work to fully understand your value proposition, your company culture, the message for the audience, and how it will be communicated. We gather as much information about the consumer’s behavior as she shops for your product. And then we are prepared to move forward.


Brand Evaluation



If you have an existing package design, we evaluate the information hierarchy, communication, design strategy, appropriateness and effectiveness to identify the areas of improvement. We will discuss our suggested changes and how they will meet your goals.
 If the brand is new, we will discuss the concepts and ideas we have for communicating your message on the retail shelf.


Logo Development


Our design team puts all of the above research to work to provide you with a variety of logo design options that communicate effectively. When presented on a package, this is the product’s logo.


Package Design


We create packaging with a shelf presence that stands out amongst the retail chatter and develop a family of products that quickly communicates the product’s story. Our design team works to evolve the aesthetics of the logo into a visual language of graphic elements, colors, fonts, photo style and overall presence that works to evoke emotion and compel the audience to pick up the product!


Competitor Comparison


It is important to see how a product stands up to the competition on the shelf. This visual comparison does just that. The side by side comparison helps us to critique and revise the artwork presented and provides you with visual support for your decision.


Product Shots


Once the product is produced, we will bring them in our studio to produce high resolution photography of the product on a white background suitable for a tabloid size print. These shots are perfect for your website, sales sheets, tradeshow materials, etc.




BRANDING

We understand that sometimes, you just need more!
With a foundation of a good logo and brand, we can create a memorable campaign. If you are opening a brick and mortar store, you will need some help branding your retail environment. You might need a website, a tradeshow presence, a printed capabilities brochure or a road sales kit… we can do all of that!

Here is a comprehensive list of all that we can help you with. If you need it and don’t see it, please ask. If it has to do with brand awareness, we have experience.

Printed Material


Including brochures, ads, sales sheets, fliers, catalogs, announcements, annual reports, posters, manuals, menus, invitations, press kits, posters, sales kits, editorial layouts, direct mails and promotional items.


Direct Mail


Think far beyond just a simple postcard… we do! We make your first impression via the USPS count.


Advertising


Including printed publications, outdoor, radio, and television.


Digital Design


Including social media profiles, email campaigns, newsletters, ads, and websites.


Environmental Design


Including way-finding signage, office space, retail space, tradeshow presence, outdoor murals, and billboards.

LOGO DESIGN

A logo design does for a company, what a package does for a product. In much the same way, a logo design connects with people and starts to build a trusting relationship long before there is human interaction. A clear and consistent message sticks with your audience and allows you to be easily found when they need you.

We work with you to design your corporate fingerprint with creativity and clarity, and to evolve it into a visual language that speaks to your audience.

Message and Positioning


We begin each project with our teams meeting for an initial Discovery Meeting. During this time we immerse ourselves in your business. We learn your industry through your eyes and do our own research to learn it from the buyer’s perspective. We work to fully understand your value proposition, your company culture, the message for the audience, and how it will be communicated. We gather as much information about the consumer’s behavior as she shops for your service. And then we are prepared to move forward.


Brand Evaluation


If you have an existing logo design, we evaluate the information hierarchy, communication, design strategy, appropriateness and effectiveness to identify the areas of improvement. We will discuss our suggested changes and how they will meet your goals.
 If the brand is new, we will discuss the concepts and ideas we have for communicating your message to the audience.


Logo Development


Our design team puts all of the above research to work to provide you with a variety of logo design options that communicate effectively. Logo designs are initially presented in black and white only to avoid any influence by color.


Color Palette


Color is more than just a personal preference, it subconsciously evokes emotion and helps to sway a decision. We work to create a palette that reinforces your message and corporate philosophy.


Font Suggestion


It is important that fonts stay consistent for brand recognition. Aside from the customized font used in your logo design, we will identify common fonts that complement the aesthetics of your evolving brand.


Pattern Design


As the visual language for your brand begins to evolve, there will be many applications where an overall pattern would be effective. Using the elements in your logotype, icon and color palette, we will create a pattern that emphasizes your brand.


Logo Standards Guide


Often times, you will have to hand off your brand elements to another vendor and hope that it is used properly. This 4 page PDF is provided to help guide your 3rd party vendors with color palette in Pantone®, CMYK and RGB mixes, approved fonts and a guide on how to display the logo.