SENECA PARK ZOO – LOGO & BRAND DESIGN –
The Seneca Park Zoo is undergoing some huge changes on campus and within the organization to better serve their animals and the surrounding community. They needed a brand that communicated their mission of “Connect. Care. Conserve.” to a large audience more accurately than their previous brand did. A delicate balance between serious conservation efforts and a place for the family to have fun needed to be achieved in all communication starting with the logo and brand’s visual elements.