METROPOPS – LOGO DESIGN –
MetroPops is hard at work building a local media company whose goal it is to seek out and create curated, LOCAL deals… deals to places you actually want to go to. With our hometown of Rochester, NY as it’s test market, they anticipate spreading to other metropolitan areas very soon. Our goal was to create a versatile identity that wasn’t representative of any one industry or geography. Goal achieved with a style that is fun, artistic and gender neutral.