EMPIRE BEER – PACKAGE DESIGN –
While Empire Beer has had a strong presence in Western NY for a long time, they have never been on the retail shelves. Opening their Farmstead Brewery and Tasting Room gave them the opportunity to enter the retail environment and the market was ready. A3 Design developed their bottle, 6-pack and carton system to reinforce their already recognizable brand and showcase their new Farmstead Brewery with line art similar to the original architectural drawings. The details that are used throughout the design enhance the experience with the brand as they are discovered. Drink responsibly. Design with intention.
While we don’t often do this, included in this post is alternate design options that were presented to the client. While we stand behind what was chosen 100%, the alternative options presented would have had just as much an impact.