DOLLOP GOURMET FROSTING – PACKAGE DESIGN & BRANDING –
This tasty treat topper was created by Food Network’s Cupcake Wars Winner, Heather Saffer. Using nothing but the highest quality natural ingredients, Heather has entered a space that hasn’t seen many new products since Betty Crocker. What an opportunity to create a delicious brand that appeals to both the professional and novice baker alike. The poppy colors and shapes appeal to the adventurous sweet tooth and are recognizable to most bakers as standard frosting decoration tips. The label design uses a messy cake chunk to avoid pigeonholing the product into topping any one specific baked treat.