Cottonwood Craft Beer
CAROLINA BEER – PACKAGE DESIGN –
Carolina Beer adopted new technology to be more environmentally friendly that gave them an opportunity to tune up their packaging and address some market challenges. With a loyal boomer generation following, they were looking to tap the increasing buying power of the X & Y generations that were exploring the variety of taste in the craft beer craze. The redesign met all of Carolina Beer’s goals for the project with soaring sales as it was reintroduced to the market.