CAROLINA PAD – PACKAGE DESIGN –
In redesigning the art papers for Carolina Pad, our goal was to compete with the high-end art supplies for serious artists and improve the shelf presence at retail. In doing so, we developed a system that will easily allow this product line to expand and quickly identify the right product for their needs.
Branding for the new Duracore product needed to communicate durability, environmental friendliness and allow for the product to be seen within the packaging. A bold, descriptive logotype and a sticker was all that was needed to get this product on the shelves.