Details are not the details, they make the design. –
Truer words could not be spoken and such is the case with package and brand design. It is so important that every aspect of your brand speak to the message you are trying to convey. Finding those opportunities to elevate your brand to the next level are integral to making an impact beyond the purchase and often times influence a repeat purchase.
Often times, it is in those details that are discovered later that makes the consumer think “Huh?! That’s nice!” A UPC code is an amazing opportunity to reinforce the brand message subtly and cleverly. A detail in the design to be discovered later.
Check out these UPCs we have incorporated into recent projects.