Adirondack Winery was having trouble moving product at the liquor stores. Feedback gathered proved that the label didn't match the asking price. After being in business for five years, the couple had established a strong presence and following in Lake George, but how do they expand that brand equity to the label on a shelf? The local photography had too strong association with their brand to ignore.
Use the existing photography associated with each varietal / Conjure up the feeling of being on vacation / Pop from the shelves with personality / Compete with other NYS Wines / Compete with other wines of same varietals / Quality, Taste, Adirondacks / Flexible across varietals, price points and bottle shapes / Not feminine
It jumps from the NYS wine section with a cozy Adirondack nostalgia, even if you’ve never been. As the brand applies across varietals and price points, the personality uses color indicators for varietals and foil finishings for special batches. A stamp that shows an image of the fruit flavor used to infuse the wine is highlighted on the front of the fruit wines.
