EVERYDAY GOURMET – PACKAGE DESIGN –
This vegan cookie company is on the cusp of a mainstream take-over. Their main goal was to be seen on the shelf as a healthy alternative in the Oreo and Chips Ahoy! category. The edgy design elements help to convey their natural values and the bright colors are appetizing to people of all ages. Using colors as a flavor indicator makes choice selection easy to manage and attractive as a busy mom zooms by.