Badass & Amazing Power Cookies

POWER COOKIES – PACKAGE DESIGN –
What do you do when you have a cookie that speaks to the values of so many different demographics? You package them separately to speak to each individual niche. This cookie touts 9g of plant based protein in every 3oz cookie and is appealing to both the Badass gym goer and the Amazing superhero mom. Wether its a meal replacement on the go or an after work out snack, this cookie packs a punch on the shelf. The brands are similar in design execution so that these twins are never confused but have their own identity. The design aesthetics are bold, edgy and hits the market hard… just like the cookie inside.