There is so much work that goes into projects that never see the light of day. Here at the A3 Design Blog, we are going to start sharing some of that work in a quest to enlighten our fans on the creative process with our 2016 blog series: The X-Files.
If you haven’t seen some of our most recently released work, please take a peek at...
What's New
George Eastman Museum Logo Behind The Scenes
So often people look at the simplicity of a logo and they think "Well, that was easy." But in all honesty, a ton of work goes into simple elegance. There is a finesse and talent to good typography and immaculate composition.
Here's a little bit of the designer's behind the scenes of the newest addition to our portfolio, the George Eastman Museum logo.
If you haven't seen...
Summer Fancy Food Show Design Review
I spent Sunday, June 29th at the Summer Fancy Food Show at the Javits Center in NYC. My motive for attending was two-fold: to network, with potential partners and customers alike, and to be inspired.
Networking was amazing. Everyone I talked to was friendly and excited about their product or service. They were all willing to share information, contacts and referrals. And being in the melting...