LOGO DESIGN & BRANDING –
Over the years the crown inherited engineering inconsistencies that are not symmetrical and prevent your eye from moving through the mark easily. In redesigning the logo, we modified the UNC Charlotte crown to be a well-balanced, energetic and timeless icon with clean, easy to read typography. Dimension is emphasized by using a heavy top and smaller, angled bottom. The combination of these elements create a strong, complete mark supporting the established brand recognition.