LOGO DESIGN, WEBSITE & MARKETING –
The 26 year old company had not revisited their brand since its inception. Over time, their customers had come to know RJ Taylor Construction as Taylor. They were ready to redefine their corporate culture to communicate their commitment to their partners, employees and the community. The layered “T” is abstractly industrial and could be interpreted as threads of a screw or the perspective of a highrise building.
The new logo and website received instant recognition and overwhelming acceptance when it was released at the Rochester International Jazz Festival Taylor Partner Appreciation Party. From there the recognition only grew. www.TaylorTheBuilders.com