VISIT CHARLOTTE – LOGO DESIGN & MARKETING –
With all that the city has to offer, the Visitor’s Bureau was still finding that people were going to other places to get visitor information. The goal of this project was to create an iconic, prominent brand that would be recognized in both marketing and literally on the streets of the city. We needed to capture attention and communicate quickly across cultures. The logo concept takes a map standard and applies it to a real life application.