Type, Form & Function


When long time colleague and friend Jason Tselentis first asked us to participate in this book, we were honored. As we witnessed it coming together and heard periodically about the project, we got more and more excited to be included. A3 Design is well-represented with a feature interview with Amanda Altman and work scattered throughout the book.

The work included highlights A3 Design’s love for and philosophy about type. It is fundamental for communication and when set by amateurs can miscommunicate with improper spacing, font choice, color and weight. The projects included show how important typography is.

The book itself is more than just a collection of works. It is an educational resource providing exact instruction and explanation to the world of typography… information that is absent yet essential to many design programs.

Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.

About the Author, Jason Tselentis
Jason Tselentis is a very talented designer, writer, and educator living in North Carolina where we had the pleasure of becoming friends. Aside from liking sushi enough to have our meetings over a raw lunch, he has completed print and interactive design for: Experience Music Project and Science Fiction Museum; Henry Art Museum; Intel Labs; the National Park Service; Sony BMG Music; Continental Tires; and 20th Century Fox. As Assistant Professor at Winthrop University’s Department of Design, Jason teaches graphic design and typography. His work has been recognized by the AIGA and How magazine.

This book is available at your local bookstore and of course… HERE