About: Amanda

Recent Posts by Amanda

What does your retail packaging say about your product?

Building off of the blog from last week about tribal branding, I’d like to shed some light on how retail package design engages consumers by appealing to your senses. We know that consumer purchase decisions are often made quickly and subconsciously. Package designers influence those decisions by appealing to the shopper’s subconscious. A good package designer takes into account the entire experience and creates one that...

Recent Comments by Amanda

    No comments by Amanda yet.